Businesses have only learned the true power of digital marketing in the 2 years that have forced them to offer their services remotely. A big chunk of them have launched a website and are focusing on building an online presence but they do not know how to get the right audience to their business.
Different businesses have different marketing requirements and to understand that you need to team up with the best digital marketing agency. There are countless social platforms out there that can help you grow your business, we don’t even need to name them, but there are one people have the most misconceptions about, i.e, LinkedIn.
Yes, today we are going to discuss how you can grow your business with paid marketing on LinkedIn. People think it’s just for hiring or recruitment but no, LinkedIn serves a far greater purpose. It can help businesses achieve massive growth because Linkedin only serves original profiles.
1. Identify your marketing funnel
Linkedin gives a very detailed insight into the type of audience you can target, but before setting the target audience you must identify and create a marketing funnel.
This will help you break down your ad setup into different steps, the first step would be to spread the word to companies that might need your business. The second would be to personalize ads to companies that are clicking through ads and reading your content/landing on your website. And the third step could be to show ads to that particular set of customers on how your business will help them and how it is a must for them to use your product/service.
If you’re working from the tech city Hyderabad, ideally you should get a digital marketing agency in Hyderabad to help you out with the whole process.
2. Set and define specific targets
To make sure you make the most of your LinkedIn ad campaign, you must narrow down your ad visibility and set a budget. Linkedin gives you the option to differentiate and show ads to customers on certain metrics like:
a. Size of the company
b. Specific skill-based targeting
c. Targeting company that sales team is in touch with
d. Specific sector based companies
These metrics can turn out to be very beneficial. So once you are done with the marketing funnel, this would be the next thing to do.
3. Set a budget and monitor your campaign
Once you are done with the above-mentioned steps the next would be to get in touch with the best digital marketing agency to get this set up for you. When setting the budget you must check your finances as to how much you are willing to pay to get a lead converted. Because these things can overshoot very quickly.
Use a small budget for the initial push and keep modifying your campaign to get results fast.
That’s all from our end. If you are in Hyderabad and need help from a digital marketing agency in Hyderabad you can get in touch with us.
